Responsive Design Project - Alphonse Mucha

Several years ago I found a set of Alphonse Mucha posters that I remember seeing tucked away but have no memory of where they came from. The posters were beautiful, clean reproductions on nice card stock. While they were clearly mass produced and sold in sets of twelve, they were not the digitally printed versions that fill stores today. I framed two, an advertisement for ‘Job’ cigarette paper and Fruit, and started on a quest to find out more about the artist.

Fast forward to August 2012 and I was standing in front of original Mucha prints. Beautiful designs on delicate pieces of paper were you could see the inks overlapping and the publishing house marks. They were even more remarkable than I could have ever imagined. At that point, already having driven from Seattle to Cedar Rapids, Iowa, to see Alphonse Mucha: Inspirations of Art Nouveau at the National Czech & Slovak Museum & Library. To experience his work in person was more jaw dropping than looking at Mount Rushmore had been a few days before.

National Czech & Slovak Museum & Library
Arrival at the National Czech & Slovak Museum & Library

Many years of on-and-off research had brought me to Iowa. Then last year I noticed on the foundation’s web site that an exhibit would be in the United States, a once-in-a-lifetime opportunity. Not only was this the first exhibit in the United States in over twelve years, at the end the objects were to be divided up again. Many of the pieces will return to their homes in London or Prague, the rest traveling to Japan for a smaller exhibit.

The exhibit in Cedar Rapids included a total of 230 pieces including; a childhood drawing, family portraits, a large sample of his photography, well known posters and paintings, and even a few pieces of jewelry. What struck me looking at his posters was how he used inks.

These prints are beautiful in exhibit catalogs and “coffee table books,” but none have ever done them justice. It is amazing the amount of metallic inks. The prints pop with silver and gold in a way reproductions have never fully captured. Mucha clearly understood the printing process. He was able to create colors and gradations perfectly in a time before digital printing, when most press runs only used four inks.

Banner announcing the show

Mucha was also a master of creating light. It can be seen in his decorative panels The Moon and Stars where the light appears to radiate from the paper. The stars burst against navy backgrounds lighting the figures. In other panels the light escapes from the figure's cupped hands glowing across their faces. This creation of light appears in the painting The Light of Hope, a painting which looks completely washed out online or in books. In person the light glowed from the woman’s hands.

The exhibit did touch on the period at the beginning of the 20th century when Mucha worked in the United States as the Art Nouveau style came to an end in Paris. Mucha himself was losing interest in the style and spent his time in the U.S. trying to find a balance between the marketability of the “Mucha” style and moving on stylistically. From this period the exhibit displayed samples of product packaging designed by Mucha and the press which surrounded his arrival to the country.

New York Daily News Mucha Spread
New York Daily Newspaper special edition insert on Mucha's arrival in the United States in 1904

Many of the photographs on display had acted as studies for his posters and paintings. A practice that many of his contemporary artists had begun to experimenting with. Of these preparatory photographs some included Mucha himself posing. Not all the photography in the exhibit had been used as studies. Several captured his friends (including a famous image of Paul Gauguin at a piano) and family. Not as well represented were Mucha’s photographs of cities which have been important to modern scholars in their representation of pre-revolutionary Russia.

As can be expected, the scale and ownership issues of his master work the Slav Epic did not allow for its inclusion. The museum did an incredible job in representing these canvases through the use of large video displays. They not only illustrate the scale of these canvases,he viewer to stand next to the images in scale. but allowed the visitor to see several of canvases which make up the series. This was enhanced with photographs of the canvases on display, sketches and preliminary drawings.

Defense of Sziget against the Turks
Defense of Sziget against the Turks, 1914

I know that his ability as a “fine artist” was often questioned. He was seen only as a poster designer or decorative artist by many of his contemporaries.

“His (poster) style is very distinctive, with sinuous forms, elegance, sense of flowing and organic line,” says Sean Ulmer, curator at the Cedar Rapids Museum of Art. “If people saw these images, they’d say ‘yes, I know who that is.’ He’s simply not a household name.” The artist actually considered the posters a minor part of his work, grandson John Mucha, 64, says by phone from his home in Weymouth, on the southern coast of England. “He really didn’t want to be limited to any particular style,” Mucha says, adding that during an exhibition in Helsinki years ago, visitors thought the posters, drawings, pastels, oils or photographs, grouped individually in five rooms, were created by five different artists. - The Gazette newspaper, Cedar Rapids, Iowa

As I have said, I do believe he was a master poster artist, however after having looked at his paintings and preparatory sketches I find this idea that he was only a poster artist even more foolish than before. I can see how his painting style was not forward looking when compared to other artists of the period. At the beginning of the twentieth century is where we see artists like Picasso, Matisse, Kandinsky and Gauguin were pushing painting in a very different direction than Mucha worked.

I am hopeful that this will not be the last of Mucha’s work to visit the United States. A huge amount of respect goes to everyone involved in bringing this exhibit together and personal thanks to the Mucha Foundation for lending the pieces, particularly such valuable pieces, so that I was able to see them.


Biography of Alphonse Mucha

Alphonse (Alfons) Maria Mucha was born in the present day Czech Republic, in 1860. At 18 he applied to, and was rejected admission to the Prague Academy of Fine Arts. Determined to continue in the arts, Mucha found work painting theater sets in Vienna. When the theater burnt down, Mucha initially supported himself selling sketches. Over the next 12 years he earned money illustrating magazines, painting portraits, decorating a Count’s castle and working at print shops in Paris. In December of 1894, he was asked to design a poster for Sarah Bernhardt’s play Gismonda. This poster eventually positioned him as the top poster artist in Paris and lead to the October 1920 edition of the Bulletin of Art Institute of Chicago’s statement that he “ranks first before Chéret.” Bernhardt signed Mucha to a five year contract to design not only posters, but theater sets, costumes and jewelry for her. In addition, his new commissions were numerous, he continued to illustrate for magazines, published several series of decorative panels, painted murals for the 1900 Paris International Exhibition’s Bosnia-Herzegovina pavilion and designed jewelry for Georges Fouquet, who ultimately hired Mucha to design his store.

Self Portrait
Self-Portrait, 1899

While traveling through Eastern Europe in order to create sketches for the pavilion’s design, Mucha became inspired to create art for his native people. By 1904, Mucha looked at a trip to American as a chance to move his style away from Art Nouveau style and escape the heavy workload he had in Paris. He spent the next 10 years traveling between Europe and the United States hoping to earn mural and portrait commissions while also securing a patron for this dream. The American media and consumers were fascinated by him, and he was quickly invited to society gatherings. Mucha received the commission to design the German Theater in New York, gave lectures at the Art Institute of Chicago and received several portrait commissions, however finding work was inconsistent. He was unable to escape the Art Nouveau and in searching for a new style, Mucha was slow in painting portraits, many of his other commissions failed to come to fruition, and in some cases he was never paid. Eventually, Mucha found a patron in Charles Crane, who agreed to finance his dream project.

Returning to Prague in 1910, Mucha began painting the Slav Epic. The 20 murals form a cycle depicting historically significant periods in Slavic history, each averaging 25 by 19 feet apiece. After the project’s completion in 1928, Crane and Mucha gave the massive panels to the Czech people. Mucha remained in Prague and continued to paint until he was arrested by the Gestapo in 1939. He died in July of that year; his “epic” was hidden in a monastery during World War II and almost forgotten.

Mucha was in fact very popular in the United States at the beginning of the twentieth century. Information on Mucha’s activities including; lunches he attended, speaking engagements and new commissions were included on a regular basis in the New York Times, Bulletin of the Art Institute of Chicago and American Art News from 1905 until 1922. Then he all but disappeared, the first publication of his biography was in 1963, by his son Jiri Mucha. Mainly he has been ignored in studies within the western art canon, only included in art historical texts as with a one-line description of his work as a poster artist during the Art Nouveau period in Paris.

Chocolat Ideal Advertisement
Chocolat Ideal Advertisement, 1897

This is not surprising as the Art History surveys tend to over look the period all together. The predominance of big names like Cézanne and Gauguin appear to present that only painting was of artistic importance during the period. Larger texts do include the movement with Post-Impressionism and Symbolism as a push away from the industrial progress of the period. Their focus however is Art Nouveau Architecture, connecting the buildings of Victor Horta with the artistic style of Gauguin, with a paragraph on the works of Gaudi and Mackintosh before moving the advancements in American architecture and photography. The name Mucha is completely removed from the period.

Having spent time reading every book and article I could able to find on Mucha it is very clear that the focus has been on his biography, his images of women (unsurprisingly in feminist studies and social historical research starting in the 1960s) and his influence on the decorative arts. Only more recently have they started to look a little deeper, into his photographic work and paintings. I am hopeful that the recent controversy and move of the Slav Epic will lead to more study on the series of paintings and the influence they have on the people of Eastern Europe.

(I apologize to all for the lack of documentation; I have listed here however all the sources I have looked at over the years in learning about Mucha.)

Bibliography


Page By Melissa B. Derecola 2013